Let's take a deeper look into each step. Phrasing the product vision in one inspiring sentence. Here are some secrets to write engaging product descriptions: The buyer persona is important to define in the description. When shopping online, people can't hold or test a product. Descriptions for Raising Capital 7. The list of 8 product description examples for ecommerce. 20 Top Marketing Campaign Examples With Creative Product Ads Convenience products are purchased frequently and with little planning or effort. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they're compelled to buy. Product Description Example | Product Description Writer Clear and Concise 4. This article describes the formula syntax and usage of the PRODUCT function in Microsoft Excel.. Product type (skirt, jacket, bag) Product styling (A-line, pea coat, hobo) *Fiber content. They can be serious, funny or quirky. This product manager sample job description can assist in your creating a job application that will attract job candidates who are qualified for the job. A product strategy is a high-level plan describing what a business hopes to accomplish with its product and how it plans to do so. AXELOS Sample - Annual . It also addresses its target audience directly using the pronoun YOU. A product description is a deal closer - that is its ultimate purpose. Product Manager Job Description Examples Example 1 . As a product marketing manager, you are responsible for making your products "fly-off the shelf.". 10. Writing good product descriptions. Here we can see a product description that works well for a niche product - maternity dresses. What do bicycle locks, dress shirts, and prescription bottles have to do with each other? It is the start of summer when writing this post, so a lot of sandals were popular. The way in which a product is described can make or break a purchase. The products and services section of your business plan outlines your product or service, why it's needed by your market, and how it will compete with other businesses selling the same or similar products and services. Once in the product description title. Before defining a product vision, it's important to have some valid data. Start with a clear title that precisely states the topic. product or service description This section helps you to think about your product or service which reflects on your ability to understand and cater for your clients' expectations. Keep it brief. A product feature is a specific piece of functionality that has a corresponding benefit or set of benefits for the user. The best product description will have the power to transform a nice-to-have-item into a must-have, reducing the rate of cart abandonment. The core of our business has been built around a portfolio of mobile apps with millions of downloads. I picked 5 shoe products from AliExpress under the best seller category. When a product is present in multiple industries . Introduce the product by giving the reader some general information 13. Here's a good example of a unique meta description: Use 1-3 Keywords - The title tag and meta description should contain relevant keywords for your product page. 1 Everlane [Fashion & Accessories] 2 Patagonia [Outdoor Gear] 3 DeWalt [Hardware, Tools, & Accessories] 4 AppSumo [Online Courses] 5 Dollar Shave Club [Beauty & Grooming] Details play a big role so features and benefits should be a highlight of the copy. Instead of "beautiful stones," describe "handsome glossy stones with intriguing matrix.". Here are some secrets to write engaging product descriptions: The buyer persona is important to define in the description. Provide a detailed description of your product or service. The Importance of Product Descriptions. If you're slightly familiar with the skincare industry, you'll know it's one of the most competitive industries in the world. Building a wholly beautiful and optimised campaign should be your goal, and product description are a key part of doing this. Depending on the cost, complexity, or purchase frequency of a product, the length of the description can vary. Notice how Revlon's product description is written — it gets to the point quickly. Step 4. The strategy should answer key questions such as who the product will serve (personas), how it will benefit those personas, and the company's goals for the product throughout its life cycle. In this article, we have outlined some of the best practices to writing appealing product and service descriptions. The Product Description and Project Product Description are two different things, despite the similar names. Product Description: Definition & Examples. If there is a family of products, discuss the customer benefits of each one. A true MVP of the shower, this heavy-hitter knocks out grime with its gritty composition and ultra-manly, woodsy scent. Convenience products are purchased frequently and with little planning or effort. Business Plan Section 4: Products and Services. For example, if the target customers for a product are rich, that can inform positioning by price, and in this case a higher price point. If you can create an emotional connection with your audience through your SEO product descriptions, the results are even better. This is the part of your business plan where you will describe the specific products and services you're going to offer. While we don't recommend directly copying product descriptions from others, looking at other product descriptions is definitely great to get inspiration. Your product descriptions are an important part of your overall marketing strategy. This will ensure that Google indexes your page correctly for relevant keywords or phrases. Sample Product Marketing Manager Job Description. Instructor: Yuanxin (Amy) Yang Alcocer. 1. 1. What are features and benefits? Technical descriptions should include: Intended consumer if not obvious. Its product description writing is attractive and exciting. How to define a product vision (example) To me, product vision creation is a two-part creation process. When a product is present in multiple industries . Answer 2: They are also products that have been 'upgraded' with the help of technology. Here are five examples of epic product descriptions that you can learn from and use as inspiration. The following example of a job description for a Head of Product Management assists those responsible in defining and formulating the most important information on the skills required as well as the tasks. It describes an item and provides customers with all the necessary information. In addition to our apps we also have several other digital properties with an expanding footprint across . Oversee product strategy development and defining the steps required to bring the product to fruition. Benefits are the value that users gain from using that functionality. For example, a product manager working for a tech company will likely focus on the development of digital products. Clear Title 9. Here's a look at some great product description examples (and why we love them). Take a look at one of its product descriptions for an example. In other words, it provides all the information and details of your product on your ecommerce site. This creates a sense of freedom and captures attention immediately: Bullet lists are your friends when it comes to designing enticing descriptions that are easy to remember. Make a list (that should be comprehensive) based on all important benefits and features. We're visual creatures and some professional product photgraphy along with enticing copy is the best combination to send conversions northward. A great product description example comes from Dr. Squatch. These product details can be one sentence, a short paragraph or bulleted. Examples of Good Product Descriptions. Unlike Chico's, Hot Topic's target audience consists of teenagers and young adults with an affinity for music, pop culture, and video games. Jewelry Template. A feature is a quality or a function of a product. If a product doesn't warrant the same length as an other, readers may jump to the conclusion that your product range is inconsistent in quality. Here's a product disclaimer sample from 3M that lets buyers know that they are solely responsible for evaluating and buying products: Maybe their function or channel distribution are the same or similar. 10. The products are similar and focus on the same market sector. By looking at product description examples, you will likely get new ideas for your own store. Make a list (that should be comprehensive) based on all important benefits and features. For example, if cells A1 and A2 contain numbers, you can use the formula =PRODUCT(A1, A2) to multiply those two numbers together. For example, things that make them reluctant to order, what makes them click to purchase, what makes them laugh etc. Description. A product with an image and only a word or two in the description will not be indexed. You need goals to measure the success of product descriptions. It should explain the value proposition to potential customers in a way that describes the solution to a problem. Keep description lengths consistent. These are the bread and butter of your product page copy. A product description is the marketing copy that explains what a product is and why it's worth purchasing. A product spec is used as an outline of the requirements for the product team. Good product descriptions should cover two main aspects: features and benefits. Nike Kobe 8 Product Ad Category : Footwear Product Ad Example. When it comes to software, development teams can create and maintain their product development roadmaps to prioritize, summarize, and communicate their plans to build and ultimately release the product. Made with real pine extract, this all-star bar is as tough as a freshly cut bat. . Today, I'm going to show you ten superb examples of ecommerce websites with product descriptions that sell and how you can replicate their success over and over again. They can express important selling points in a few words, motivating purchases right away. What Are Product Specifications Used For? Before you begin writing your product descriptions, make an outline of the features and benefits of your product. Your product and services section should include: A description of the products or services you are offering or plan to offer . If you're an entry level product manager you likely don't have work experience to talk . Revlon is another excellent example of providing detailed descriptions on product detail pages. Work experience for entry level product managers. A general guide to product description length: Short Form (50 words or less) Standard (100 words) Long Form (250+ words) Acceptance criteria is clear and includes quality information. In the example below, you can see the product description talking about the "elegant design", "remarkable sound performance" and "outstanding tonal balance". Starting With the Business Plan 2. [bctt tweet="A good product description will "guide" a . A product description is the marketing copy that explains what a product is and why it's worth purchasing. Convenience. The exact responsibilities of a product manager will depend on the type of company they work for. This role is not about doing demos or presenting product features (although these may sometimes occur). Choose goals and KPIs to measure success of your product descriptions. Show bio. Many entrepreneurs who run dropshipping businesses will make the common mistake of using the same generic product descriptions ever other seller is using. It is usually written by the product manager and provides all the information they need to build the product with specific features and functionalities and offers a technical description, performance specification, and the technical standards to meet along with other details. For example, "This laptop bag is waterproof" describes a feature. Product Manager Job Description Template. Oransi Product Description: Clean the air of Allergies, Dust, Asthma, Bacteria, Pollen, Mold Spores, Pet Dander Rated #1 in Only Comprehensive University Study for the Performance You Need Room air purifier removes 99%+ of Airborne Particles The Access Array ™ Integrated Fluidic Circuit ( IFC) facilitates parallel amplification of 48 unique samples, in effect preparing 48 sequencing libraries, in just a few hours. Here's a marvelous example of a Stage 2 product description from Josie Maran Cosmetics — a brand that sells organic makeup and skincare products. 15 great meta description examples to inspire you. The Nike Kobe 8 is the eighth signature sneaker for Kobe Bryant produced by Nike. The products and services section of your business plan outlines your product or service, why it's needed by your market, and how it will compete with other businesses selling the same or similar products and services. Effective product and service descriptions can have a significant impact on your online sales. The content of your product description should convince the potential buyers that it will improve their lives in obvious, measurable ways. Revlon is another excellent example of providing detailed descriptions on product detail pages. A product line is a group of products that a company creates under a single brand. 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